Shiseido sales dip 5% in April-June 2012 quarter

Published: 31-Jul-2012
Finance

Domestic statistics affected by prior year sales spike


Shiseido has announced a 5% decrease in net sales to ¥149.4bn in the quarter ended 30 June 2012, compared to ¥157.3bn in the prior year period. This was chiefly the result of slow sales in Japan, with Shiseido’s domestic business segment reporting a 9.6% drop in sales to ¥75.5bn. Contributing factors included a spike in sales in the previous corresponding period as shipments scheduled for March 2011 slid into April and beyond due to turmoil in the distribution system following the Great East Japan Earthquake and a year on year recoil in sales in the corresponding period when sales were boosted by the renewal of the Tsubaki hair care line, according to Shiseido.

The global business segment, in contrast, benefited from healthy results in China as well as solid performances by NARS in the US and Shiseido’s fragrance business in Europe.

The group also reported an operating loss of ¥3.0bn for the April-June period, largely due to the decline in net sales, but also as a result of the aggressive allocation of marketing expenditures, aimed at overseas growth.

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