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    MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last? MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The...
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Packaging

Attention-grabbing labels: Online requirements and how they are transforming beauty decoration

An eye-catching label or some imaginative decorative effects can be a brand’s most dependable means of getting consumers to take notice. But how are trends like social media retail and environmentalism pushing demand?
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