Pure Beauty

Selfridges names Andrew Keith as new boss

By Becky Bargh | Published: 13-Nov-2020

The former President of premium Asian retail group Lane Crawford President will take the helm of the luxury department store in February 2021

Luxury British department store chain Selfridges has named Andrew Keith as its new Managing Director.

Keith has spent the last 19 years with Asia’s premium retail group Lane Crawford, which was founded in 1850, and held the position of President since 2011.

During this time he was instrumental in steering the business’ expansion in mainland China, while growing sales.

“I could not be more pleased to be joining Selfridges, with its inspiring and creative destinations that openly welcome everyone through its doors and online,” said Keith.

“Selfridges’ commitment to people and planet aligns to my own values and I look forward to partnering with the team to deliver exceptional destinations and experiences for our customers.”

Speaking about Keith’s appointment, Selfridges Group’s Managing Director Anne Pitcher added: “With Andrew’s knowledge and experience in creating exciting physical and digital destinations and of successfully leading a 170-year-old business in a rapidly changing market, we can look forward to exploring new opportunities under his leadership as we continue to reinvent retail.”

Keith is expected to join take the lead of the business in February 2021.

The 11-year-old retailer has suffered a turbulent year due to the coronavirus pandemic.

In the summer, Selfridges reported its toughest year on record, as it braced for reduction in its annual sales.

As a result, the retailer made 450 redundancies.

In response, Pitcher said at the time that Selfridges would have to make fundamental changes in order to survive.

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