Precision trial and growth platform Sampl has been named Marketing Tech Innovation of the Year at the National Technology Awards 2025 for its groundbreaking use of technology to reinvent product sampling for modern marketers. In 2024 alone, it enabled over 1.7 million samples to be delivered, while helping clients generate over 278,000 reviews and 1.7 million marketing opt-ins to fuel future engagement.
Sampl helps ambitious consumer brands acquire and retain high-value customers through smarter, data-driven product trials. Built to solve the long-standing problems with traditional sampling, its platform helps brands get products into the hands of those most likely to buy - driving trials, first and repeat purchases and reviews. Innovative tools like SamplMatch ensure samples are sent to high-intent consumers, while NearStore links digital trials to in-store purchases, giving brands clear visibility of real results and long-term impact. Sampl’s platform is
trusted by global brands including Colgate, NIVEA, Cadbury, Estée Lauder, and others across beauty, food and drink, pet care and FMCG.
“Sampling is one of the oldest forms of marketing, but it’s long overdue for disruption,” said Matthew Huntly, CEO and co-founder of Sampl. “At Sampl, we’ve built a platform that uses data, targeting and automation to ensure every trial is accountable and every campaign delivers real impact. This award is a testament to the power of precision - and the growth that comes from connecting brands with the right consumers at the right moment.”
Traditional product sampling often means wasted stock, poor targeting and with little insight. By asking the right questions upfront, Sampl ensures products go to people who actually want them, and are likely to buy. Each product sample is part of a personalised digital journey that educates, captures feedback and drives action through trackable offers. With built-in tools for analysing feedback and linking trials to in-store sales, Sampl is helping brands turn sampling into a smarter, more effective way to grow.
By making trial more targeted, measurable and effective, Sampl is redefining what sampling can achieve. Brands can now integrate product sampling as an ongoing, strategic component of their customer acquisition and engagement strategy.
For more information, visit www.sampltech.com.