French fragrance brand Sabé Masson, founded last year, has opened its first retail outlet, at 4 Rue de Franche-Comté, in Paris’s Haut Marais region. It will sell the brand’s Soft Perfumes, which come in stick format and are natural formulations without alcohol or parabens.

Sabé Masson opens in Paris
French fragrance brand opens debut outlet
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
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Distribution
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Fragrance
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Retail
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