Pure Beauty is thrilled to announce star of RuPaul’s Drag Race UK, Tia Kofi, as the host of the 2021 Pure Beauty Global Awards.
Tia captured the hearts of thousands during her appearance on the show, with her undeniable charm and razor-sharp wit.
The awards celebrate the best new beauty launches from brands big and niche around the world, helping to elevate them in the busy marketplace.
The event is being held in partnership with online retailer, eBay.
Winners will be announced live during a virtual circus-themed ceremony on Wednesday 12 May.
Celebrations for the evening will kick off at 6pm BST.
The awards are free to attend, and viewers can register here.