Coty owned fragrance brand Calvin Klein has named US actress Rooney Mara as the global face of its latest women’s fragrance, Downtown Calvin Klein, which will be rolled out from July.
Featuring in a TV campaign shot by director David Fincher in New York, Mara stars in a “story of a young woman living in her own world, breaking away from the expected.” The fragrance itself is said to blend feminine woods with soft floral notes to give it “an unexpected edge”.
“Downtown Calvin Klein is a fragrance for women that live by their own rules,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations. We were thrilled to work with Rooney Mara for this campaign; her individuality and formidable talent resonate with the incredible legacy of women who have been captured in Calvin Klein advertising over the years.”
