Rapper Ice Spice has broken into fragrance with her first eau de parfum In Ha Mood, named after her 2023 hit single.
The floral fruity amber scent is said to “capture the confident, magnetic energy” of the 26-year-old American songwriter, best known for hits ‘Barbie World’, ‘Boy’s a Liar Pt. 2’ and ‘Princess Diana’.
The two-year-in-the-making fragrance was created with Revlon, which owns the global perfume licensing partnership with the four-time Grammy-nominated artist, whose real name is Isis Naija Gaston.
Revlon is no stranger to the fragrance world, holding licences for established celebrity and designer names such as Elizabeth Arden, Juicy Couture, Christina Aguilera and Ed Hardy.
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“Ice Spice brings a unique combination of strong cultural influence and deep creative engagement,” Amber Garrison, President, Elizabeth Arden and Fragrances, told Cosmetics Business.
“She is not only one of the most recognisable artists of her generation, she is also a savvy entrepreneur with a highly engaged fan base and a deep understanding of
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