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The 2025 edition of the Pure Beauty Global Awards has extended its deadline for entries, giving beauty brands some extra time for a chance to gain international recognition. These awards celebrate the best in innovation and excellence across the beauty industry, featuring exciting new categories and refreshed judging criteria that expand opportunities for participation.
New criteria
This year, we are thrilled to announce a refreshed approach to the Pure Beauty Global Awards, making it easier than ever for exceptional products to compete. The revised criteria allow entries from any time period, regardless of launch date, as long as they are available for consumers to purchase. This exciting change means the awards will celebrate beauty icons both past and present, spotlighting everything from cutting-edge launches to enduring favourites.
New categories
The 2025 awards also introduce new categories that reflect emerging trends and niches in the beauty sector, such as:
- Best Hair Tool or Device
- Best Nail Product
- Best Hair or Body Mist
- Best Doctor or Dermatologist Founded Brand
- Best Sun Care Product
- Best Eye Product
These additions provide more opportunities to celebrate diverse product types and advancements in beauty innovation. To read the full list of categories, click here.
How to enter
Entering is simple:
- Visit the official Pure Beauty Global Awards website.
- Choose from the 26 available categories.
- Submit your product details, including images, via the online entry form.
- Pay the entry fee (starting at £149) to finalise your submission.
The deadline for entries is 21 February 2025, with the winners announced at an exclusive London ceremony. Visit the Pure Beauty Global Awards website to learn more and enter, or email purebeauty@hpcimedia.com