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With a wealth of knowledge spanning founders, dermatologists, buyers, and retailers, our judges are constantly on the lookout for the next big breakthrough in beauty. Tasked with identifying standout innovations, they bring unparalleled expertise to the awards, ensuring only the very best are recognised.
Get to know the distinguished professionals who will evaluate the year’s most exciting beauty innovations.
Anabel Kindersley - 'NATURAL & ORGANIC' JUDGE
Co-Owner, Neal’s Yard Remedies
Anabel Kindersley, CEO and owner of Neal’s Yard Remedies, is a champion of ethical business and sustainable beauty. As a member of the British Beauty Council’s Sustainable Beauty Coalition, she advocates for eco-friendly practices in the UK’s beauty and luxury sectors. Under the Kindersley family’s leadership, Neal’s Yard Remedies has flourished while staying true to its ethical roots. Passionate about biodiversity, Anabel spearheads the Stand By Bees campaign, raising awareness of pollinator protection. Her commitment to sustainability continues to inspire positive change in the industry.
Dr. Sharon Belmo - 'SKIN CARE' JUDGE
Leading Dermatologist, Dr Sharon Belmo Dermatology
Dr. Sharon Belmo is a pioneer in dermatology, founding the UK’s first private practice dedicated to skin of colour, Black skin, and hair conditions. After training in Paris and the US, she became an NHS dermatologist before launching her Harley Street clinic in 2022. Dr. Belmo also created the UK’s first dermatology syllabus for skin of colour and serves as a medical advisor to hair loss support groups. A respected speaker and author, she champions healthcare equality and diversity, making her a pivotal figure in dermatology.
Dr. Vincent Wong - 'WELLNESS' & 'PROFESSIONAL BEAUTY' JUDGE
Facial Aesthetics Doctor, Omniere
Dr. Vincent Wong is a leader in non-surgical facial transformation, renowned for his innovative techniques in facial balancing, masculinisation, and feminisation. Beyond his medical expertise, Dr. Wong’s memoir Healing Scars shares his personal journey from overcoming adversity to becoming a top cosmetic doctor in London. His artistry and dedication to redefining beauty standards make him a sought-after name among celebrities and clients alike. Dr. Wong continues to inspire confidence through his pioneering work in cosmetic medicine.

Fiona Brackenbury - 'BODY CARE' JUDGE
Skincare Expert, Facialist & Industry Consultant
With a career spanning over 30 years in the Skincare industry, Fiona Brackenbury has worked passionately to become a true expert in her field and one of the authority leaders of skincare in the UK. Fiona has played a multi-faceted role in the skincare industry from treating celebrity clients to designing facials and treatments. With an encyclopedic knowledge of the skin, ingredients, and products, and working with the labs on global product launches & education her passion and heart truly lies in the skincare industry.
Linda Pilkington - 'FRAGRANCE' JUDGE
Founder, Ormonde Jayne
Linda Pilkington is the creative force behind Ormonde Jayne, an iconic London perfumery. What began as a candle-making hobby evolved into a globally recognised brand with 280 points of sale and a flagship boutique on Old Bond Street. Celebrating over 20 years in British perfumery, Linda remains deeply involved in every aspect of her privately-owned company. Known for her exquisite fragrances and innovative spirit, she continues to set benchmarks in the world of luxury scent creation.
Ruby Hammer - 'MAKE UP' JUDGE
Founder, Ruby Hammer Beauty
Ruby Hammer MBE has been a trailblazer in beauty for over 40 years. From creating iconic looks on supermodels to launching the groundbreaking Ruby & Millie makeup line, she has consistently pushed boundaries in the industry. Today, Ruby’s eponymous beauty brand offers sustainable, performance-driven tools and cosmetics. A champion of diversity and inclusivity, she remains a trusted authority for celebrities, editors, and consumers. Ruby’s legacy is one of innovation, empowerment, and a relentless passion for beauty.
Winnie Awa - 'HAIR CARE' JUDGE
Multicultural Beauty Expert & Founder, Carra Labs
Winnie Awa is a visionary in the textured hair care industry. As the founder of Carra, an AI-driven platform offering personalised hair care and multicultural consumer insights, Winnie challenges the status quo. Her Texture Gap report has reshaped industry standards, earning accolades from leading publications. With experience at Net-a-Porter, ASOS, and LVMH, Winnie combines technology and expertise to advocate for inclusivity in beauty. Recognised as a disruptor and thought leader, she continues to push for innovation in the global hair care space.
Wizz Selvey - 'OUTSTANDING INNOVATION'
Retail Expert, Wizz&Co
Wizz Selvey is a retail strategist and top global influencer, known for her expertise in consumer trends and brand building. A former beauty buyer at Selfridges, she now leads WIZZ&CO, advising brands on combining creativity and commerciality to succeed in competitive markets. A frequent speaker and media contributor, Wizz offers unparalleled insights into the beauty industry. Her passion for driving innovation makes her a trusted partner for brands seeking to make an impact.
This panel’s diverse expertise ensures that the Pure Beauty Global Awards 2025 will celebrate excellence across every corner of the beauty industry. Submit your entry before 31 January to be in with a chance to impress this esteemed panel and gain global recognition.