The current demand for wellness products is thought to have led to a rise in topical probiotics, with more skin care brands promoting the beauty, as well as health benefits, of fighting inflammation and ageing.
Already renowned contributors to inner health and digestive wellness, brands such as Aurelia Probiotic Skincare and Clinique have brought the use of probiotics to the forefront of the beauty industry. “The trend for wellness in beauty is contributing to the rise in popularity of probiotics,” stated Claire Vero, Founder of Aurelia Probiotic Skincare.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.