Exclusive: Theatre fave deodorant brand AKT lifts the curtain on body care launch

By Amanda May | Published: 21-Aug-2024
Body Care Finance

The launch of ‘Prepare to Perform’ is part of theatre-founded AKT’s plans to become a global personal performance company and ramp up its growth in the US

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AKT London, the natural deodorant balm brand founded by former theatre performers, is breaking into body care.

The ‘Prepare to Perform’ range has been three years in the making, said the brand, and comprises two products – microbiome-protecting The Body Wash Concentrate and toning The Body Conditioning Balm.

The move is part of the plastic-free deodorant company’s strategy to shake-up performance-led personal care and expand its international reach.

AKT launched into the US four months ago and

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