AKT London, the natural deodorant balm brand founded by former theatre performers, is breaking into body care.
The ‘Prepare to Perform’ range has been three years in the making, said the brand, and comprises two products – microbiome-protecting The Body Wash Concentrate and toning The Body Conditioning Balm.
The move is part of the plastic-free deodorant company’s strategy to shake-up performance-led personal care and expand its international reach.
AKT launched into the US four months ago and
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
