A new shade of red has been created by The Pantone Color Institute to help break the taboo around menstruation.
The bright crimson hue, called Period, was created to be ‘dynamic’ and ‘energising’, and will form the banner for intimate hygiene brand Intimina’s campaign Seen+Heard, which aims to normalise the monthly bodily function.
Danela Žagar, Intimina Global Brand Manager, said: “Despite the fact that
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