Consumer goods giant P&G has secured the global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games for the first time.
The agreement is part of the Gillette owner’s long-term collaboration with the International Olympic Committee (IOC) and IPC, which began in 2010 as a 10-year deal, and has now been extended for a further four years through to 2028.
As global partner, P&G will work on the Olympic and Paralympic
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