P&G Prestige to launch Especially Escada

Published: 18-Oct-2011
Manufacturing Fragrance

New \'joyful\' scent to hit shelves in January

P&G Prestige is to launch a new scent for women – Especially Escada – which will be available from January 2012.

The new scent is built around a delicate rose accord which opens with intense notes of pear combined with ambrette seeds. At the heart of the juice is another accord, this time a fresh and dewy rose, and ylang ylang while musk rounds out the base.

Speaking at the launch P&G’s fragrance expert, Will Andrews, said: “Especially Escada has been created to bring to life the elegance and purity of a rose garden at early dawn.” He added that the fragrance should appeal to a “joyful, glamorous and spontaneous woman”.

The flacon combines a solid glass bottle with a pink juice and a gold cap entwining the double E motif which has been created for Especially Escada. The advertising campaign for the brand will be fronted by Israeli supermodel Bar Refaeli.
  • Companies:
  • Procter and Gamble
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