The new scent is built around a delicate rose accord which opens with intense notes of pear combined with ambrette seeds. At the heart of the juice is another accord, this time a fresh and dewy rose, and ylang ylang while musk rounds out the base.
Speaking at the launch P&G’s fragrance expert, Will Andrews, said: “Especially Escada has been created to bring to life the elegance and purity of a rose garden at early dawn.” He added that the fragrance should appeal to a “joyful, glamorous and spontaneous woman”.
The flacon combines a solid glass bottle with a pink juice and a gold cap entwining the double E motif which has been created for Especially Escada. The advertising campaign for the brand will be fronted by Israeli supermodel Bar Refaeli.
