Oriflame gets to the root of the problem

Published: 23-Sep-2013
Hair Care

Swedish direct seller Oriflame has launched a new hair care range, which aims to address scalp problems in a bid to promote healthy looking hair.

The HairX Care range comprises Colour Protect, for coloured hair; Volume Boost, for fine hair; Dandruff Rescue, for a flaky scalp; Restore Therapy, for damaged hair; Shine Reviver, for dull hair; Pure Balance, for oily hair; Smooth Control, for frizzy hair; and Strength Fortifier, for weak hair.

The products are formulated with 6-Gingerol, which the company says helps to protect the scalp, giving “visibly healthier hair from root to tip”. The compound 6-Gingerol is found in ginger, which is said to provide antioxidant, soothing and purifying benefits that protect the scalp.

First products in the HairX Care range are due to launch on 28 September, with prices ranging from £4.45-£9.95.

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