One to watch: Ilia Beauty’s plan to take the UK beauty market by storm

By Alessandro Carrara | Published: 12-Oct-2022
Retail

As Sephora makes its grand return to the UK, US make-up brand Ilia Beauty is also making its British debut via the retailer

You need to be a subscriber to read this article.
Click here to find out more.

After seeing major financial and brand success in the US, cosmetics brand Ilia Beauty has expanded its operations into the UK.

Selling its products via Sephora, who made its long awaited return to the UK in October, the brand is hoping to take the British beauty market by storm. 

Cosmetics Business sat down with founder Sasha Plavsic to learn more.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Ilia Beauty
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

All the beauty store openings in 2025 including Sephora, Space NK and Charlotte Tilbury

Read more
Beauty brands and retailers have successfully combined online and offline shopping habits with a focus on experience, marking a bright spot for the UK high street – a trend that looks likely to continue into 2026 and beyond

Trending Articles

  1. P.Louise Pinkmas event cancelled due to licensing issues The British beauty brand, founded by Paige Williams, confirmed that its highly-anticipated Christmas event due to take place in Manchester, UK, next month will not go ahead
  2. Sephora UK confirms launch date of Hailey Bieber’s Rhode in-store and online The model’s beauty brand will be available to buy in Sephora UK stores and online sooner than you think, following its successful debut with the retailer in the US and Canada
  3. The Body Shop opens new tech-driven Oxford Street store as part of transformation plan The beauty retailer’s latest London-based store merges its natural-based products with advanced technologies to deliver a new kind of experience
  4. Amazon to cut 14,000 jobs to better respond to artificial intelligence Around 4% of Amazon’s corporate workforce will be cut as the ecommerce giant seeks to be more ‘lean’ as artificial intelligence (AI) transforms its business
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Boots’ debut perfume-only store to make ‘world of fine fragrance more inclusive’ The UK beauty retailer’s first fragrance-only boutique opened on 23 October and houses more than 400 perfume lines, from major brands such as Tom Ford and Guerlain to independent perfumers including Gallivant London Lumira

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

All the beauty store openings in 2025 including Sephora, Space NK and Charlotte Tilbury

Beauty brands and retailers have successfully combined online and offline shopping habits with a focus on experience, marking a bright spot for the UK high street – a trend that looks likely to continue into 2026 and beyond
Colour Cosmetics

Sephora UK confirms launch date of Hailey Bieber’s Rhode in-store and online

The model’s beauty brand will be available to buy in Sephora UK stores and online sooner than you think, following its successful debut with the retailer in the US and Canada
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Sephora UK MD ramps up expansion plans: 20 UK stores by the end of 2026

Sephora UK MD Sarah Boyd is accelerating her physical retail strategy for the UK following ten successful store launches, aiming to have 20 sites by the end of 2026. She also reveals Sephora UK’s growth plans for 2027/2028, with a flagship not off the table
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Not your grandma’s vibrator: Why beauty is buzzing about sex tech

From LELO to Harry Styles’ Pleasing, beauty brands are giving sex tech a glow-up – transforming sexual wellness from taboo to hot topic and blending design, desire and wellbeing.
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Opinion: What Sephora’s shoppable storefronts mean for content creators and brands

With My Sephora Storefront, the LVMH-owned beauty retailer is entering the ‘storefront wars’, but there is not a one-size-fits-all approach for creators, says BrandCycle’s Corinne Travis
Skin Care

Hailey Bieber’s Rhode delivers $10 million sales in Sephora debut

The highly-anticipated launch of Rhode at US beauty giant Sephora has ‘immediately reshaped’ the retailer’s sales mix, according to new data by analyst YipitData
Retail

Sephora to launch ‘shoppable storefronts’ where influencers can curate beauty product buys

Content creators will be able to monetise their recommendations of Sephora beauty brands from next month
Subscribe now