Nivea revolutionises shower time

Published: 7-May-2013
Body Care

Beiersdorf brand launches Nivea In-Shower Body Moisturiser, designed for use after washing, which nourishes without leaving a greasy film feeling

Inspired by hair conditioning products, Nivea has launched a novel concept: a body moisturiser that is applied and rinsed off while in the shower. According to the Beiersdorf owned brand, Nivea In-Shower Body Moisturiser could revolutionise the morning routine for women, as 55% of British women admit they don’t moisturise their body because they don’t have the time.

Designed for use after washing with shower gel or soap, the product is said to leave a nourishing layer of moisture on the skin without a greasy ‘film’ feeling, meaning the user can get dressed straight away. The creamy formula is activated by water where it absorbs immediately into the skin for extra hydration.

Nivea In-Shower Body Moisturiser comes in two variants: a Sea Minerals version for normal skin and an Almond Oil one for dry skin.

  • Companies:
  • Beiersdorf
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