Mary Kay's quest for a new way to ageless

Published: 2-Feb-2011

American direct seller Mary Kay, which produces more than 200 products sold in 35 countries worldwide, has added three new products to its make up range: the new Time Wise Foundation, the Foundation Primer and the Liquid Foundation Brush.

Available in 19 shades, the new Mary Kay Time Wise Foundation is claimed to be a multi-tasking product that features age-busting ingredients including vitamin E and peptides said to improve skin elasticity and make skin look younger and healthier. The new foundation is available in two formulations that promise to meet the needs of different skin types. The Time Wise Luminous-Wear Liquid Foundation is said to be ideal for normal to dry skin and provide a radiant, never oily look while the Time Wise Matte-Wear Liquid Foundation is claimed to control oil and shine and was formulated with combination to oily skin in mind.

Meanwhile, Mary Kay suggests employing the new Foundation Primer and the new Liquid Foundation Brush to create an adequate base to the foundation.

Featuring a patent-pending lightweight formula, the Foundation Primer is claimed to provide a flawless base and the “perfect canvas for foundation” while it also helps skin looks smoother. It’s oil and fragrance free.
The Liquid Foundation Brush is claimed to ensure foundation has a smooth coverage and to ensure hygienic and sheer application.

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