bareMinerals eyes opportunity with new mascara products

28-Jun-2013

Products help to define and maximise lash length and volume

bareMinerals eyes opportunity with new mascara products bareMinerals has launched a trio of eye products, said to define, volumise and protect against smudging. First up is Lash Domination, a new mascara claimed to have ten benefits in one product. The mineral and vitamin infused formula featuring quinoa protein extract is said to help condition, thicken and lengthen lashes, while the custom-designed ProTwist180 want features a spiraled wand with a tapered tip that enables lashes to be coated from every angle, including the inner corners and lower lashes.

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Also new is Locked & Coated Waterproof Lash Top Coat, an invisible film that protects mascara against rain, sweat, heat and tears, and can be used with any product. Finally, the brand has created a new eyebrow styler, Frame & Define. The product features a fine pencil to define and shade at one end, and a spooled brush to shape and groom brows. The styler is available in two shades, Universal Light and Universal Dark.

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