Mineral make-up brand bareMinerals has launched a Complexion Bar at Selfridges’ flagship store on Oxford Street, London. The branded space is said to be bright, modern and easy to navigate, with both self-service and full-service areas. The bar displays the brand’s complexion offering, highlighting its signature Original Foundation along with its new launch, READY Foundation.
The space itself features a blend of wood and sleek white materials, along with neon pink and brass accents “to create an environment that is both spirited and inviting”.
“We designed the complexion bar with the ‘girlfriend experience’ in mind. This includes encouraging conversation, inspiring confidence and sharing a connection, while also providing the most amazing brand experience,” said Christine Cassidy, GM UK & Ireland.