Yves Rocher named France's favourite cosmetics brand


A survey has found it is most popular with both women and men

Natural cosmetics chain Yves Rocher remains France’s favourite cosmetics brand, according to a new survey by analysts Kantar Worldpanel.

Sign up for your free email newsletter

The survey found 40% of French women said they liked the brand ‘a lot’, although only 30% said they were regular clients leaving some room for improvement, suggested the analyst. Sephora came in second place, but notably had a younger client base, aged under 35. Italian chain Kiko came in third and appears to be building a faithful following among millennials.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business