Pure Beauty

Experts predict strong gains for Latin American beauty market

Published: 29-Aug-2018

Beauty and personal care has taken a back seat as Latin American economies struggle out of recession. But most of the region’s markets are predicted strong future gains. Charles Newbery, Elizabeth Machuca and Keith Nuthall report

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The Latin American personal care product market, buffeted in recent years by economic and political instability, seems to be back on track, with trouble spots being very much an exception to overall progress.

Data released by market researcher Euromonitor International says that the region's beauty and personal care product sales in 2017 topped US$65bn in 2017, growing by 42.5% between 2012 and last year.

Moreover, Euromonitor predicts that the market will reach

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