Pure Beauty

Yuni zones in on yoga trend with new collection

Published: 28-Oct-2015

The Californian beauty brand is said to be the first to cater for 'yoga consumers'

Yuni, a Californian beauty brand, has made its debut. Inspired by the teachings and practice of yoga, Yuni’s target market is said to be made up of 22 million yoga practitioners in North America.

The collection includes products for body, hair and face, as well as a travel set ($12-$39). Formulations are designed to help the body to recover after yoga and stay refreshed. For example, Concentrated Body Cleansing Creme contains turmeric and green tea to lift away impurities from the skin without overstripping, while Muscle Recovery Gel contains arnica and peppermint for a anti-inflammatory and cooling benefits.

Created by husband and wife team Emmanual Rey and Suzanne Dawson, Yuni is thought to be the first brand that provides a complete and distinctive offering for yoga consumers. Rey, an Ashtanga yoga teacher, said: “When my wife Suzanne and I were studying to become yoga teachers, we loved the way that we felt. We would literally ask, how can we enhance and prolong this feeling, and reconnect with it throughout the day? This is what led me to create a new array of experiential products, which trigger sensorial responses with textures, therapeutic cooling and warming of the body, and the transformative, transporting effects of aromas on psyche as well as body.”

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