Finding your niche: Yuni targets yoga fans with beauty range

Published: 24-Nov-2015

Brand founders share their insight

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Yoga brand Yuni launched earlier this year. Its founders Emmanuel Rey and Suzanne Dawson explain how they targeted their niche.

Yuni is aimed at yoga fans. How does it cater to this niche?
Our products were desiged for Yogis to address three specific needs: they would like to practice more often, but don’t have the time to take a class and shower; they want to enhance the effects of sessions; and would like to recall the powerful benefits of yoga with the power of scent. For example, our Shower Sheets allow you to skip a shower after a workout while our Muscle Recovery Gel aids recovery.

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