Wrapping up beauty, beautifully for Lancôme

Published: 9-Sep-2022

COLOURFORM’s partnership with leading luxury beauty brand, Lancôme, has pushed the boundaries and challenged traditional packaging with a design set to bring an entirely new dimension to the fragrance sector.

Using mono-material pulp, the moulded fibre wrap for La Vie Est Belle, Domaine de la Rose exhibits excellent sustainability credentials, while still conveying a story of luxury.

The bespoke packaging, made entirely by COLOURFORM, follows the distinctive shape of the La Vie Est Belle bottle and leaf ribbon, with the very fine emboss detail resulting in textured rose petals caressing the lower front face. The wrap is completed with a patented clasp feature, which is over-sized to compliment the same ‘smile’ on the front face of the bottle.

Lancôme is a leading global luxury beauty brand renowned for quality and excellence. This creation seamlessly blends truly sustainable packaging with a luxury experience, proving sustainability doesn’t need to come with compromise.

Wrapping up beauty, beautifully for Lancôme

The wrap is 100% recyclable in the paper waste stream which ensures the valuable fibre can be given a second life. In addition, almost all the water used in the manufacturing process of the wrap is clean enough to be released back into the river from which it is taken at the start of the process (the remainder evaporates or stays in the product). The ultra-light case has been crafted from natural wood fibres sourced from sustainably managed European forests and the renewable fibre comes from responsibly managed forestry, certified to Forest Stewardship Council (FSC) standards.

Rowan Nowell, COLOURFORM FORMation Design Lead, says: “This design illustrates COLOURFORM’s ability to create highly detailed, luxury packaging. We really pushed the depth of the texture on the flower design emboss. It's a very strong focal point and feature that contributes to the outer pack itself becoming an object of desire."

Catherine Albertini, Lancôme Product Development Project Manager: “This collaborative innovation Is a true game changer for Lancôme in its pursuit of greener high-end packaging”.

The new wrap is available in selected Lancôme stores, including the brand’s flagship store on the Champs Elysee, Paris.

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