Following a decades-long disparity in skin care for melanated tones, these new brands are putting black and brown communities first
John Legend’s Loved101 line is specially formulated to meet melanin-rich skin needs
This article was originally published in the Skin care Report. Receive your copy here.
“The data is clear — the world is browning, and there are more and more of us with melanin skin,” Unilever North America’s COO of Beauty and Personal Care, Esi Eggleston-Bracey says, noting that 40% of Americans today are people of colour, “but there isn’t market research or quality products to take care of our melanin-rich skin needs,” she adds.
This is the reason that Eggleston-Bracey created Melé, a skin care line for melanin-rich skin in a collaboration with dermatologists of colour.
But the line was created in 2020 not just to push product, but push for change in the skin care industry, says Eggleston-Bracey.
It is an example of the progress that is happening in this space, which is slow, but sure.
As new brands move in, their mission is to make melanin-rich skin care more accessible, but also to start to overcome the decades-long disparity in skin care for diverse skin tones, in an industry where in the US, less than 3% of dermatologists are black.
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