Why lip masks aren't going anywhere in 2019

By Sarah Parsons 5-Mar-2019

A new wave of brands, including Primark, Hello Jo and YSL, have all ventured into the developing skin care category

Why lip masks aren't going anywhere in 2019

Some beauty trends are fly-by-night, dropping onto social media feeds to make a few headlines, hashtags and videos, before falling into the black hole of forgotten selfies – and then the cycle starts again.

Then there are the movements that define a decade, think 1950s winged eyeliner, nineties skinny brows, and, now, consumers’ obsessions with their pout.

We’re living in the era of the ‘lip job’. Lip augmentation is the most popular non-invasive treatment in the UK, and demand for fillers soared in the US by 50% for 18 to 55-plus-year-olds between 2000 and 2016, according to the American Society of Plastic Surgeons.

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While stars from both sides of the Atlantic are said to be fuelling...

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