Why Nigeria is at the forefront of the A-beauty movement

By Jo Allen | Published: 24-Feb-2022

Within a beauty industry that is growing faster than China's, Nigerian brands are on the brink of explosive growth

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This article was originally published in the February issue of Cosmetics Business Trend Report

Nigeria's beauty industry is rapidly emerging as successful young domestic brands woo local consumers, with products that use homegrown ingredients and more precisely meet their beauty needs.

This fourth insight in February's beauty hotspot trend series explores the next opportunities and challenges for Nigerian beauty.

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