Who has beaten Fenty Beauty to be crowned the most popular make-up brand of 2018?

By Sarah Parsons 21-Feb-2019

MAC Cosmetics received the most beauty PR coverage of 2018, trumping highly anticipated Rihanna's Fenty Beauty for EMV across print, online and social media

via Instagram /@maccosmetics

via Instagram /@maccosmetics

For the second consecutive year, MAC Cosmetics has scooped the title of most mentioned make-up brand in UK media coverage.

According to the latest figures from My Market Insight (MMI), the Estée Lauder-owned brand achieved more than 8,000 mentions across print, online and social media last year.

The report includes coverage across face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

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MAC witnessed a ...

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