Who has beaten Fenty Beauty to be crowned the most popular make-up brand of 2018?

By Sarah Parsons | Published: 21-Feb-2019

MAC Cosmetics received the most beauty PR coverage of 2018, trumping highly anticipated Rihanna's Fenty Beauty for EMV across print, online and social media

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For the second consecutive year, MAC Cosmetics has scooped the title of most mentioned make-up brand in UK media coverage.

According to the latest figures from My Market Insight (MMI), the Estée Lauder-owned brand achieved more than 8,000 mentions across print, online and social media last year.

The report includes coverage across face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

MAC witnessed a

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