What's new in beauty packaging for 2020?

By Julia Wray | Published: 4-Feb-2020

January saw cosmetic packaging novelties abound at ADF&PCD and PLD in Paris: so what are your need-to-know launches for 2020?

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Located on the calendar between long-term beauty packaging fixtures Luxe Pack Monaco and Cosmopack in Bologna, the Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design (ADF&PCD) event is now a major diary date and a similar magnet for new packaging launches.

While 2020’s edition – which took place in Paris’ Port de Versailles expo centre from 29-30 January – saw the addition of a PLD event (standing for Packaging of Premium & Luxury Drinks) to proceedings, cosmetics packaging remained a key focal point for many of the 650 exhibitors, and this article will focus on trends dominating PCD.

Unsurprisingly, a driving theme linking launch activity at PCD booths was sustainability. But there are many shades of green, with some packaging options meeting one sustainable criterion and others meeting several, or incrementally advancing established methods. The onus, meanwhile, is on buyers to decide just how deep a green they want to go.

“Everyone now is aware of sustainability and most people want sustainable things,” Jennifer Barachet, Product Marketing Lead at Quadpack, told Cosmetics Business. “That said, not all of our clients want the most sustainable products, because they want sparkles, or they want a luxurious feel. So when we work on a new launch, the product must incorporate least one of our ‘four Rs’: replace, recycle, reuse and reduce.”

Sulapac in practice

For those looking for a highly sustainable solution, Quadpack gave clients a sneak peak of its Nordic Collection jars, which are made of Sulapac: the much-hyped compostable wood and biopolymers-based material from the Finnish company of the same name. Tipped for official launch in March, the collection follows the December announcement of an 18-month partnership between the two companies in which Quadpack was named Sulapac’s preferred packaging partner.

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