Ex-CEO of ASOS has also invested in blow dry services company via Seedrs campaign
Unilever Ventures, the venture capital arm of Unilever, has ploughed £500,000 into on-demand blow dry services company blow LTD. The latest investment marks the eighth cash injection from blow LTD’s third fund.
In addition to this investment, blow LTD also received financial backing via a crowdfunding campaign on Seedrs. Among those that put money into blow LTD’s pot is the ex-CEO of ASOS Nick Robertson. More than 200 people have invested in the company to date. blow LTD launched its Seedrs campaign in May. The total financial investment of the Unilever Ventures and Seedrs campaign equals more than £1m.
blow LTD was founded by Dharmash Mistry and Fiona McIntosh in 2013. It has provided more than 700,000 services to consumers since its launch.
Stephen Willson, Investment Director at Unilever Ventures, said: “blow LTD is a leading player in Beauty Services on Demand in Europe, with a unique multi-channel model, comprehensive operational processes focused on quality of service delivery and innovative two-way marketplace technology. Dharmash and Fiona are reinventing the service experience and ultimately creating a new route for product distribution. We are excited to partner with them and provide access to Unilever’s assets, ecosystem and expertise.”