Aroma-Zone, the cult French skin care brand, is making its way to UK shores this October.
The business, founded in 1999 by sisters Anne-Cécile and Valérie Vausselin, specialises in a range of products, including skin care, essential oils, supplements and collagen drinks.
Its UK entry includes a direct-to-consumer (DTC) offering of the brand’s complete range, as well as a bricks-and-mortar store earmarked to open later this year in the heart of London, at Westfield shopping centre in White City.
While other businesses eyeing the lucrative UK beauty market, valued at £30.4bn in 2024, may have grand financial ambitions, Aroma-Zone is in no rush to plant its roots.
The brand is taking a more “humble” approach to its next steps outside of France, CEO Sabrina Herlory Rouget tells Cosmetics Business.
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