Trinny London, the eponymous beauty brand of fashion guru Trinny Woodall, has introduced its debut TV campaign in the run up to the busy Christmas shopping period.
With three ads set to go live this week, the beauty entrepreneur will market the brand’s hero Trinny London Stack, online Match2Me shade technology and Trinny London’s SPF 30 Cream.
Social media platforms have played a huge role in the success of the business since its conception in 2017.
A strong presence on Facebook, YouTube and Instagram sparked the birth of Trinny London communities, dubbed Trinny Tribes.
The online communities connect consumers with the founder and each other to talk about make-up.
“We’re so excited to be launching our first TV campaign and finding new opportunities to reach our customers,” said Woodall.
“Our goal is to always bring joy into their lives with our content and advertising online.
“I’m so excited to have the opportunity to do this on TV, a medium that has been so influential in my career.”
The TV presenter began her career in front of Britain’s screens with a regular slot on the BBC’s What Not to Wear before moving to ITV to host Trinny & Susannah Undress… alongside her co-star and co-author, Susannah Constantine.
Her beauty brand found fame, not just because of its founder’s B-list status, but for its ‘stackable’ cream-based skus that were designed to change the way consumers use, carry and think about make-up.
Consumers can personalise their ‘stack’ online by completing a series of questions that help identify eye, hair and skin colour.
“We are taking you from the weight in your make-up bag to the beauty and the lightness of The Stack… no longer do you need brushes and paraphernalia to do your make-up,” said Woodall founder at the time of the launch.
The brand has since gone onto find success in the US and has permanent concessions at Fenwick and Selfridges’ Manchester Trafford Beauty Hall.
