Trend alert: Why are mushroom launches sprouting up in beauty and wellness?

By Sarah Parsons 17-Mar-2020

From reishi to snow mushroom, Western consumers are increasing being won over by fungi-inspired skin care and wellness treatments

Mushrooms are the unsuspecting fungi that have long provided a point of contention around the dinner table.

Whether you are an enthusiastic mycophilic or a steadfast mycophobic...

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