Emperia’s Olga Dogadkina reveals how beauty brands can make the most out of their digital retail spaces
Emperia's holiday store for Dior BeautyEmperia is the developer of an immersive virtual stores platform for retail brands and has worked with the likes of Dior, Lacoste, Burberry, Bloomingdale’s, Dr. Barbara Sturm and Harrods. 
Here, Olga Dogadkina, co-founder and CEO of Emperia, shares how to nail everything from space design via user navigation, for increased engagement and revenue.
What should one consider before choosing to launch a virtual space?Retailers need to set clear KPIs for their new virtual store. Whether it is increased online sales, increased in-store sales or purely engagement with the brand, it is important to give those spaces a purpose. A recurring trend Emperia’s been seeing is the usage of these spaces as flagship stores, which requires ongoing maintenance of both space and merchandise placement. This requires tools and a long term e-commerce strategy, which extends brick and mortar retail efforts.
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