Emperia's holiday store for Dior Beauty
Here, Olga Dogadkina, co-founder and CEO of Emperia, shares how to nail everything from space design via user navigation, for increased engagement and revenue.
What should one consider before choosing to launch a virtual space?
Retailers need to set clear KPIs for their new virtual store. Whether it is increased online sales, increased in-store sales or purely engagement with the brand, it is important to give those spaces a purpose. A recurring trend Emperia’s been seeing is the usage of these spaces as flagship stores, which requires ongoing maintenance of both space and merchandise placement. This requires tools and a long term e-commerce strategy, which extends brick and mortar retail efforts.
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