Top make-up trends from MakeUp in Paris 2023

By Julia Wray | Published: 16-Jun-2023

From bio blenders to environmentally-friendly mascaras, MakeUp in Paris 2023 was a hotbed of innovation in the colour cosmetics space. We curate some of our discoveries

MakeUp in Paris, the original of the international MakeUp in… series of shows, is always a great opportunity to see the latest formulation breakthroughs, packaging unveils and general trends for colour cosmetics.

The B2B event took place 14-15 June this year and, naturally, Cosmetics Business stopped by the Carrousel du Louvre to liaise with exhibitors and discover any stand-out trends and novelties.

Here are some key themes from 2023’s edition.

Eco mascaras

Mascara – which requires multiple components that are engineered to work optimally in conjunction with each other and the formula to achieve desired effects – is a notoriously tricky product to make ‘green’.

But packaging suppliers exhibiting at MakeUp in Paris were clearly making strides in this area.

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