Top East Asian-American founded beauty brands to stock now

By Sarah Parsons | 26-Apr-2021
Retail Marketing

From cult consumers favourites to new launches, here is a round-up of the cosmetics businesses from talented entrepreneurs

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Anti-East Asian hate crimes have been on the rise in the US since the start of the pandemic. A report by the Center for the Study of Hate and Extremism found that while overall hate crimes decreased by 7% in the US, those targeting Asian people soared by nearly 150%.

While slurs such as the 'China Virus' and 'Kung Flu' are being normalised on social media and by former presidents, there is a counter movement to

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