Dove has vowed to never use artificial intelligence (AI) to represent women in its adverts.
The skin care giant has pledged to not use digital distortion or enhancement in its content as it believes AI to be one of the “biggest threats” to portraying real beauty.
The stance comes as the Unilever-owned company celebrates the 20th anniversary of its Real Beauty campaign.
The long running brand campaign is the brand’s commitment to only using unedited women in its marketing since 2004.
Firdaous El Honsali, Vice President of Dove Masterbrand Global & North America, unveiled the news to media and influencers during a conference in London, UK, on 9 April.
“We cannot escape the pressures of unattainable beauty standards and one of the biggest threats to the representation of real beauty today and tomorrow is AI,” said El Honsali.
“With 90% of the content online predicted to be AI generated by 2026, you can clearly see that the rise of AI can be the true threat to women's wellbeing.
“So we have decided to
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