The real impact of Rihanna's Fenty Beauty Super Bowl product placement

By Amanda Pauley | Published: 13-Feb-2023
Colour Cosmetics Marketing

The brand’s popularity boomed when the singer touched up her make-up during the half-time show using Invisimatte Instant Setting + Blotting Powder

You need to be a subscriber to read this article.
Click here to find out more.

Ahead of Rihanna's highly anticipated Super Bowl show, and her first live music performance in seven years, rumours were circulating if the singer was about to unveil a new single. 

Instead, Rihanna showcased her setting powder. 

Searches for Rihanna's Fenty Beauty

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Read more
Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand

Trending Articles

  1. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. The Cosmetics Business Podcast episode four is out now on YouTube, Apple and Spotify! Cosmetics Business' journalists go beyond the headlines to explore beauty's most interesting news, trends and talking points of the past month

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand
Colour Cosmetics

The 9 beauty figures who topped Forbes’ 2024 Billionaires List

LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
Colour Cosmetics

Lady Gaga’s Haus Labs launches into Europe

Consumers in France, Spain, Germany, Italy and more can now get their hands on the ‘Poker Face’ singer’s make-up range via Sephora
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 new beauty launches out now

Cosmetics Business takes a look at six new skin care and cosmetics launches which grabbed our attention this week
Colour Cosmetics

Dior hires Italian model and actress Deva Cassel as beauty ambassador

The daughter of actress Monica Bellucci joins Willow Smith and Anya Taylor-Joy as a face of the LVMH-owned brand
Colour Cosmetics

Dior Beauty signs Willow Smith as make-up ambassador

The 23-year-old singer stars in the luxury brand’s Forever Star Glow campaign alongside actress Anya Taylor-Joy
Colour Cosmetics

Fashion house Celine enters beauty with debut make-up line

The house has teased the launch of its first-ever cosmetics collection, which comprises a range of satin-finish lipsticks
Subscribe now