The real impact of Rihanna's Fenty Beauty Super Bowl product placement

By Amanda Pauley 13-Feb-2023

The brand’s popularity boomed when the singer touched up her make-up during the half-time show using Invisimatte Instant Setting + Blotting Powder

Searches for ‘Is Fenty safe for pregnancy’ also soared 3,333% (Credit: Fenty)

Searches for ‘Is Fenty safe for pregnancy’ also soared 3,333% (Credit: Fenty)

Ahead of Rihanna's highly anticipated Super Bowl show, and her first live music performance in seven years, rumours were circulating if the singer was about to unveil a new single. 

Instead, Rihanna showcased her setting powder. 

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