Rihanna’s cosmetics brands Fenty Beauty and Fenty Skin are set to launch across Africa this month on 27 May.
The products will be sold in key countries such as Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa and Zambia-Zimbabwe.
“I am a proud Bajan who also feels a close connection to Africa, and its people. I've had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you,” said the beauty entrepreneur.
“Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future – means so much to me.”
Rihanna, whose real name is Robyn Rihanna Fenty, was inspired to create Fenty Beauty in 2017 after trying to find products that worked across all skin types and tones.
The pop star had a mandate of inclusivity, and Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
In 2020, Rihanna launched her clean, vegan and eco-friendly skin care line, Fenty Skin.
“Every launch is exciting – we're all about being reachable to everyone, everywhere,” Rihanna added.
“But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.”
