The latest ingredients suited for the modern man’s cosmetic needs

Trends in male grooming range from scalp care to self-tanning, but essential segments like shaving should not be overlooked

Despite being male, the author is unclear about what is meant by male grooming; for him, it is all about shaving, showering, deodorising and having tidy hair.

For enlightenment, Croda published a presentation entitled Grooming Essentials for the Modern Man.

Using data supplied by Euromonitor International, it claims that Asia Pacific is expected to see the largest absolute . . .

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