Trends in male grooming range from scalp care to self-tanning, but essential segments like shaving should not be overlooked
Despite being male, the author is unclear about what is meant by male grooming; for him, it is all about shaving, showering, deodorising and having tidy hair.
For enlightenment, Croda published a presentation entitled Grooming Essentials for the Modern Man.
Using data supplied by Euromonitor International, it claims that Asia Pacific is expected to see the largest absolute...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business