The future of social commerce: Cosmetics Business in conversation with Traackr

Evyenia Lyons, Chief Marketing Officer of Traackr, speaks exclusively to Cosmetics Business about the changing landscape of influencers and commerce

This article has been sponsored by Traackr

Traackr is the leading data-driven influencer marketing platform and boasts leading beauty players from L'Oreal to Shiseido among its clientele.

As well as influencer discovery and vetting, Traackr allows you to manage campaigns and optimise budgets. The company's most recent innovation in social commerce enables partners to track conversions, record sales and pay commissions all via the platform.

But what else is happening in social commerce? Here, Evyenia Lyons, Chief Marketing Officer of Traackr, speaks exclusively to Cosmetics Business about the changing landscape of influencers and commerce, which brands are leading the way, as well as tips on how you can prepare for Christmas and beyond.

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Cosmetics Business in conversation with...

'Cosmetics Business in conversation with' is a series of exclusive video interviews with leading companies in the beauty and personal care industry, conducted by our award-winning team of B2B beauty journalists.

For more information on how you can be part of 'Cosmetics Business in conversation with' contact Trystan Hurley on +442071936690 or via email at trystanh@hpcimedia.com.

This interview was led by Sarah Parsons, Features Editor at Cosmetics Business. To learn more about the Cosmetics Business team, visit About Cosmetics Business.


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