Pure Beauty

The future of e-commerce in natural and organic beauty

Published: 16-Jun-2017

The natural and organic beauty industry is booming, so what should brands consider when entering the online sphere?

You need to be a subscriber to read this article.
Click here to find out more.
Liz McCarthy

Liz McCarthy


Natural and organic beauty brands are taking on the world of e-commerce with gusto, with own-brand websites and multi-brand e-tailers providing the perfect platforms to sell products and, crucially, educate consumers.

Here, Liz McCarthy, CEO of luxury natural and organic beauty e-tailer abeautifulworld.co.uk, talks to Cosmetics Business about the challenges of selling natural and organic online and the products that are top sellers on her site.

The future of e-commerce in natural and organic beauty

How competitive is the natural and organic beauty e-commerce market, and why do you think this is?

We are in the midst of a natural beauty evolution that is rapidly becoming a revolution. For years there has been an awareness of the hazards of synthetic chemicals hidden within personal care products, and a market for more natural alternatives. This trend is

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like