New skin care brand The Inkey List has launched in the UK today with Feelunique.
The ingredients-led 15-sku line-up features products from moisturisers to toners and serums with anti-ageing benefits.
The brand was founded by Colette Newberry and Mark Curry, who wanted to create premium products at a lower price, ranging from £4.99-£9.99.
The duo told Vogue: “There’s a growing wave of consumers that are realising you don’t have to spend a fortune to get incredible skin care.
“We wanted to make sure the price point was accessible but what we felt was missing in the industry was accessibility to information and understanding.”
Each of the products is named after its primary ingredient, from Hemp Oil to Glycol Acid.
