The Gwyneth Paltrow effect: Could the fragrance category be preparing for a shake-up?

By Becky Bargh | Published: 27-Jan-2020

From belly buttons to mothballs, new research reveals unexpected new fragrance preferences among consumers

You need to be a subscriber to read this article.
Click here to find out more.

Jasmine, vetiver and tuberose are just some of the scents traditionally found in a perfumer’s olfactory library.

But as news of Gwyneth Paltrow’s sell-out vagina-scented candle hit headlines in recent weeks, could consumer attitudes, and preferences towards fragrance, be shifting?

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like