Is Dua Lipa launching a beauty brand?

By Becky Bargh | Published: 6-Jan-2022

Grammy award winner has reportedly filed for hundreds of trademarks, which includes a range of cosmetics

Pop sensation Dua Lipa could be about to follow in the footsteps of Gwyneth Paltrow, Rihanna, Selena Gomez and Pharrell Williams after reportedly filing a trademark for her own cosmetics line.

The Grammy award winner and musical friend of Sir Elton John is thought to have applied for hundreds of applications, as she decides on where best to forge a new career path.

Under the legal filings, uncovered by the Sunday Mirror, Lipa has trademarked the merchandise, which includes an eclectic mix of products, from garden equipment to soft toys, furniture and fashion, under the name Service95.

In addition, a weekly newsletter has been confirmed by the Don’t Start Now singer, featuring make-up, fashion and restaurant tips.

So far, the 26-year-old – who is thought to be worth £36m in 2021, according to the Sunday Times’ Rich List – has not publicly announced any business plans.

In recent months, however, an Instagram handle has been created under @service95, in which Lipa appears in an introductory video.

No further posts have been made since November 2021.

Her brand’s website,, also reveals precious little about her new plans, but allows customers to subscribe for further updates.

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