‘Clean beauty’ disregards the important work of scientists, says Deciem’s Nicola Kilner

By Becky Bargh | Published: 15-Jun-2021
Marketing

‘Everything is Chemicals' campaign from Kilner's Deciem challenges the authenticity of the ‘clean beauty’ movement

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In a new campaign aimed at clearing up confusion on chemicals used in cosmetics, Deciem is challenging the ‘clean’ beauty movement.

The initiative, ‘Everything is Chemicals’, is said to bring ‘science-backed evidence to the forefront’ and cuts through the jargon of the trend

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