Sustainable Beauty Coalition goes after ‘misleading’ greenwashers with Planet Positive Beauty guide

Framework debunks terms and buzzwords used by brands to inflate their eco-friendly credentials

Beauty shoppers can now make better informed sustainable choices when consuming cosmetics thanks to a new guide published by the British Beauty Council’s (BBC) Sustainable Beauty Coalition.

Dubbed Planet Positive Beauty Guide, the framework aims to tackle . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies